Friday 1 November, 3.00pm – 4.30pm
MECO Seminar Room, S226, John Woolley Building A20, University of Sydney
There is strong evidence that social media news sharing is influenced by people’s immediate feelings about an event or issue, their emotional investments in story sharing and their affective relations with their social networks.
However, it is also shaped by an industrial system of alerts, algorithms and analytics which gives visibility to content that is more likely to trigger strong participatory responses from media consumers. In this presentation, based on her new book with Associate Professor Tim Dwyer, Sharing News Online: Commendary Cultures & Social Media Ecologies, Dr Fiona Martin examines why the concept of affect is critical to understanding people’s everyday decisions to share information on social media platforms, and why Facebook’s ‘emotional contagion’ survey gives us only partial answers to how our feelings are ripe for manipulation online
Based on research conducted with Associate Professor Virginia Nightingale, she will investigate the cultural context and emotional triggers for news sharing, the news values that make stories shareworthy and the feelings that news evokes. In the talk, she’ll discuss the significant gender and age differences in the emotional states that prompt sharing behaviours, and trace clear affective trajectories in the types of stories shared and the intentions for exchanging them. Sharing News Online was the outcome of an ARC Linkage project (LP140100148) with Share Wars & Nine News.
Fiona Martin is senior lecturer in Online and Convergent Media, in the Dept. Media & Communications, at the University of Sydney. Her current ARC Discovery project is Platform Governance: Rethinking Internet Regulation as Media Policy (DP190100222), with Terry Flew, Nic Suzor, Tim Dwyer, Phil Napoli & Josef Trappel.
Tim Dwyer is Associate Professor in the Dept. Media & Communications, at the University of Sydney. He is author of Convergent Media and Privacy (Palgrave Macmillan, 2016) and a member of the Platform Governance team.
Virginia Nightingale was formerly Associate Professor in Media and Communication, University of Western Sydney. She retired in 2010, but came out of retirement to work on the Sharing News Online study.